Position Summary: The Director of Integrated Marketing is responsible for leading the development and execution of all marketing plans, with support and guidance from cross-functional partners in Marketing Operations and Brand Strategy. From season-long brand campaigns to high-profile uniform launches, this position leads the formulation and orchestration of fan engagement to support revenue growth. Additionally, this role is responsible for overseeing the delivery of all game day marketing activities, through strategically integrated and layered approaches. The ideal candidate for this roll-up-your-sleeves position, is a results-driven collaborator who can successfully work across the Lakers ecosystem to bring an integrated fan experience to life in Los Angeles and around the world. Obssessed with the fan journey and authentic consumer connections, this role is responsible for growing the largest fan base in basketball. 

• Leads all consumer marketing planning and activations for the Los Angeles Lakers, South Bay Lakers and Lakers Gaming to drive awareness and grow fan engagement, with an eye toward holistic storytelling and integrated tactics to create an omnichannel experience 
• Develops and implements marketing tactics with thematic throughlines that highlights key campaign messaging under a broader brand story umbrella 
• Builds awareness, engagement, positive sentiment and favorability that drives value for commercial partners
• Uses channel and platform expertise, industry best practices and KPIs to architect and systemize clear rationale and blueprints for engagement, creating best-in-class experiences while optimizing resources 
• Creates strategic approach for engaging and leveraging celebrities, influencers and creators 
• Considers a wealth of touch points and formats across paid, earned and owned, including TV, video, radio, print, photo, graphics, digital, mobile, social, OOH, celebrity, influencer, creators, partners, experiential, events, giveaways, community programming, retail, e-commerce, in-arena, in-game and in-broadcast

• Builds and actualizes the season-long, cross-functional brand marketing campaign, in partnership with Brand Strategy to serve business objectives and drive a holistic narrative across the season 
• Leads and launches all on-court and off-court marketing moments across the season and offseason in a calculated manner, ensuring internal alignment and partner integration, identifying and recommending new potential commercial opportunities 
• Incorporates tentpole moments, league milestones and cultural moments – everything from the NBA Cup and NBA All-Star to Christmas Day match ups and Lakers Girl Dad Night – into brand campaign narrative while skillfully retaining the news value and message of individual moments
• Identifies, develops and requests creative deliverables, content needs and comprehensive asset production within reasonable and achievable timelines and budgets, as guided by marketing operations, working with the Creative and Content team to deliver high-performing assets to fans

• Creates and implements a rinse and repeat, layered system for game day fan engagement, that favors milestone moments, recognizes storyline potential and considers the match up, while acknowledging the pacing of an 80 game season with finite resources
• Drives tune in to support broadcast ratings and streaming
• Collaborates with Corporate Partnerships and Marketing Operations to activate sponsorship engagement across game day moments

• Develops and implements global marketing plans in select international markets, with guidance from Brand Strategy and Global Partnerships and support from external agency partners
• Drives fanbase growth and engagement in key international markets

• Drives expectations for the highest quality work, delivered against organization goals 
• Supports team development, providing consistent and effective creative reviews and assessments to continually improve quality and increase efficiency 
• Partners daily with marketing operations to ensure effective project management and resourcing to meet deadlines and keep pace with the rapid nature of the business
• Perform other duties as assigned by executive management